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A focus group is a group discussion with about 6-10 consumers, lead by a moderator. These group discussions usually last 1-2 hours. Focus groups can take place in-person at a specific location or online using a platform like Zoom, MS Teams, Google Hangouts, etc.

An in-depth Interview is a market research method that focuses on one participant at a time, allowing the moderator or interviewer to probe deeper in-depth on a particular topic. In-Depth Interviews can take place in-person at a specific location or online using a platform like Zoom, MS Teams, Google Hangouts, etc.

Individual interview (between participant and a moderator) that takes place over the phone.

An online survey is a questionnaire that is emailed to a participant to complete. Online surveys can take anywhere from 5-30 minutes, depending on the number of questions asked.

Online diaries and bulletin boards take place on an online platform and usually runs for multiple days. During the time the diary/board is open, the participant will be asked to log in and complete activities such as upload pictures or videos, answer survey questions, sorting exercises, journaling about product use and more.

Similar to an online board, yet a community usually lasts for several months.

Some Product tests can take place right in your home (in-home usage test). A product will be mailed to you to use for a predetermined amount of time. Instructions on how to share feedback, usually in a form of an online journal or questionnaire are provided. Product tests can also be conducted in person at a specific location.

Usually takes place in your home or in the place where a product/service is normally used. This allows researchers to see how products/services are used in real world applications